DESIGN BRIEF:
To design an F&B outlet based on given brand.
SITE LOCATION:
Our site is located within Istana Park, this park is bounded by Orchard Road, Penang Road, Buyong Road and Penang Lane. These roads are usually busy as they lead to the main shopping districts in Singapore, such as Orchard Road and Bugis. Plaza Singapura as well as Dhoby Ghaut MRT Station is also within close proximity to out site.
ISOMETRIC SITE LOCATION MAP
FREITAG
Freitag believes in the circular economy where products and services mimic the
biological lifestyle, where every end is a new beginning. Freitag bags sells the idea of individuality, this can be observed with the bags. Although the bags have very unique designs, the structure of the bag is kept uniformed and functional.
"EVERYTHING GOES IN CYCLES"
“Everything goes in cycles” is my main design narrative within the design of Mama’s. These words follow through in terms of circulation, design as well as the sustainable aspect of the building. Born from Freitag’s brand philosophy, the idea of cycles is a large aspect of the brand, this is seen with their focus on sustainability and having a lower carbon footprint.
The building is cut up into 6 main parts, giving the space more connection with nature and the outdoors, this also opens up the structure, allowing people to enter the space from 3 main entrances. The theme of cycles can also be observed by the choice of materiality, the indoor/outdoor aspect of the space as well as the water systems that help water the herb garden. There are also other key words that gave direction to my design, such as; adaptive, modular and rhythmic. This is portrayed on the facades, the dining arrangements and the openness of level 1.
LEVEL 1
LEVEL 2
ROOF
SECTION A
SECTION B
